We exist to improve dairy herd health and performance
Born and bred in New Zealand, Herd-i is an agritech company dedicated to using innovation to solve the critical challenges facing the dairy industry.
Herd-i brings the latest in world leading artificial intelligence and machine learning technology to New Zealand’s best dairy farmers.
Powered by cutting-edge artificial intelligence software, Herd-i uses in-shed cameras to provide early detection of lameness, enabling prompt effective treatment to ensure productivity, reproductive performance and improved animal welfare.
Our Team
Our team of specialists in farming, agri-tech, machine learning, and software development are committed to equipping farmers with simple decision-support software to help manage dairy herd health and productivity.
Peter Mitchell
Interim Chief Executive Officer
Peter brings extensive entrepreneurial and commercial experience to the role of Interim Chief Executive Officer. He has a proven track record of building New Zealand businesses from start-ups into global leaders within their sectors.
As a long-standing Director of Herd-i, Peter has a deep understanding of the business, its customers, and its future opportunities. He is focused on providing continuity for the team while ensuring Herd-i continues to deliver meaningful outcomes for kiwi dairy farmers.
P: 027 329 2346
William Elliot
Chief Technology Officer
With over 30 years of experience leading global technology teams, William has built software platforms from start-ups through to enterprise scale. He holds a Bachelor’s degree in Applied Physics and Microelectronics from Edinburgh Napier University.
As CTO, William is focused on leading Herd-i’s technology into the future with a farmer-first philosophy, ensuring innovation always delivers real outcomes on-farm.
James Cummins
Marketing Director
James brings brand building and customer insights expertise from a career in senior marketing and advertising roles across FMCG & Telecommunications. He has a Bachelor Commerce majoring in Marketing & Economics and a Bachelor of Arts (Film & Television) from the University of Otago.
Alexis Robin
National Sales Manager
Originally from France, Alexis moved to New Zealand in 2011 and has built his career across some of New Zealand’s most important industries – wine, forensic science, and agritech. He joins Herd-i as National Sales Manager, primed and ready to help New Zealand dairy farmers identify herd health issues earlier and achieve real, meaningful results for their animals and their businesses.
P: 027 271 7812
Marty Orange
Sales Manager
Marty started his career in dairy farming and then transitioned into rural sales where he has established his expertise and has a proven track record in successfully working alongside dairy farmers to help them to embrace new technology on farm. Marty understands what matters most to farmers enjoys establishing long term relationships with his customers.
P: 022 379 4057
Matt McIntyre
Sales Manager
Born and bred on a sheep and beef farm in Mid Canterbury Matt brings experience across finance, recruitment, and rural sales. After several years overseas, Matt returned with his family to New Zealand and has spent the past six years working closely with farmers in the rural sector.
Matt focuses on building strong, long-term relationships and working alongside farmers to help them achieve their goals on-farm. He is also a volunteer firefighter, reflecting a strong commitment to community and service in rural New Zealand.
P: 022 477 7628
Georgina Foster
Digital Marketing Manager
Passionate about the role technology can play on farm, Georgina joined Herd-i because she genuinely believes Herd-i can help dairy farmers stay ahead, boost productivity, and keep the industry strong for generations to come.
Holly Forde
Customer Success Manager
Holly was raised on a beef farm and brings over 18 years of experience in rural sales and support. During nine years of sharemilking, she’s developed a deep understanding of on-farm challenges and thrives on helping farmers succeed. Passionate, practical, and grounded in the land—Holly is all about delivering real solutions to grow the future of farming.
P: 027 329 2346
Our Board
Karl Jameson
Director
As a seasoned strategic business lead, Karl plays a significant role in driving the business to constantly innovate to support the needs of our customers. Karl brings energy, experience, and leadership to a fast-growing team.
Peter Mitchell
Director
Peter has an extensive entrepreneurial background and a proven track record of success in building New Zealand brands from start-up businesses to global leaders in their sector. Peter provides oversight of the commercials of the organisation and brings a commitment to deliver success for our customers.
Richard Stalker
Board Member
Richard is a dairy farmer, veterinarian with extensive experience in governance and management and agricultural businesses. Richard is milking 1,300 cows in Rangiora, and holds Directorships with Veterinary Enterprises and Waimakariri Irrigation Ltd. Richard is passionate about animal health and welfare and brings the farmers perspective to the Herd-i boardroom. He has a Bachelor of Veterinary Science from Massey University.