We exist to improve dairy herd health and performance
Born and bred in New Zealand, Herd-i is an agritech company dedicated to using innovation to solve the critical challenges facing the dairy industry.
Herd-i brings the latest in world leading artificial intelligence and machine learning technology to New Zealand’s best dairy farmers.
Powered by cutting-edge artificial intelligence software, Herd-i uses in-shed cameras to provide early detection of lameness, enabling prompt effective treatment to ensure productivity, reproductive performance and improved animal welfare.
Our Team
Our team of specialists in farming, agri-tech, machine learning, and software development are committed to equipping farmers with simple decision-support software to help manage dairy herd health and productivity.
Liz Muller
Chief Executive Officer
Born and raised on a dairy farm in the Waikato, Liz has extensive experience in the agricultural and food processing sectors here in NZ and globally. She has a Bachelor of Technology and Masters in Business Administration from Massey University and has attended Stanford University’s Executive Leadership Program.
P: 029 221 1550
William Elliot
Chief Technology Officer
With over 30 years of experience leading global technology teams, William has built software platforms from start-ups through to enterprise scale. He holds a Bachelor’s degree in Applied Physics and Microelectronics from Edinburgh Napier University.
As CTO, William is focused on leading Herd-i’s technology into the future with a farmer-first philosophy, ensuring innovation always delivers real outcomes on-farm.
James Cummins
Marketing Director
James brings brand building and customer insights expertise from a career in senior marketing and advertising roles across FMCG & Telecommunications. He has a Bachelor Commerce majoring in Marketing & Economics and a Bachelor of Arts (Film & Television) from the University of Otago.
Marty Orange
Sales Manager
Marty started his career in dairy farming and then transitioned into rural sales where he has established his expertise and has a proven track record in successfully working alongside dairy farmers to help them to embrace new technology on farm. Marty understands what matters most to farmers enjoys establishing long term relationships with his customers.
Ben Higgins
Sales Manager
Hailing originally from a dairy farm in the UK ….. Ben is passionate about dairy farming and helping farmers get the best out of happy, healthy cows. With hands-on experience in dairy operations, agricultural machinery, and rural sales, he understands what matters most to farmers and how technology can improve herd performance.
Holly Forde
Customer Success Manager
Holly was raised on a beef farm and brings over 18 years of experience in rural sales and support. During nine years of sharemilking, she’s developed a deep understanding of on-farm challenges and thrives on helping farmers succeed. Passionate, practical, and grounded in the land—Holly is all about delivering real solutions to grow the future of farming.
P: 027 329 2346
Our Board
Karl Jameson
Director
As a seasoned strategic business lead, Karl plays a significant role in driving the business to constantly innovate to support the needs of our customers. Karl brings energy, experience, and leadership to a fast-growing team.
Peter Mitchell
Director
Peter has an extensive entrepreneurial background and a proven track record of success in building New Zealand brands from start-up businesses to global leaders in their sector. Peter provides oversight of the commercials of the organisation and brings a commitment to deliver success for our customers.
Richard Stalker
Board Member
Richard is a dairy farmer, veterinarian with extensive experience in governance and management and agricultural businesses. Richard is milking 1,300 cows in Rangiora, and holds Directorships with Veterinary Enterprises and Waimakariri Irrigation Ltd. Richard is passionate about animal health and welfare and brings the farmers perspective to the Herd-i boardroom. He has a Bachelor of Veterinary Science from Massey University.